Simon Volkov from www.simonvolkov.com came to use asking for web site development services, a better content management system integration and a business blog.
When he came to us, Simon Volkov's business Web site was based on a very ancient CMS module, very hard to customize and with a number of publishing limitations. Furthermore, the layout was table based and full of source coding which wasn't complaining with the W3C specifications.
Simon Volkov possesses over 26 years experience as a successful business owner and industry leader in the manufacturing and distribution of automotive aftermarket products.
The work that we've agreed to do on Simon's business Web site project was:
Web Site Layout Recoding
Because Simon Volkov's Web site layout was based on a table less format and since he wanted to create a blog on his project and to start using Google AdSense as a method to make some money out of his writings, we've agreed to recode by hand his Web site layout in xhtml transitional v1.0 and css v2.0 in table less format.
Turning the layout into a table less format allows Google to easily fetch Simon's content and consequently to provide better targeted ads which generate a higher click-through rate and so help Simon make more cash out of this advertising program.
As we've agreed to do this change, Simon asked also for some graphical interface revisions here and there as part of this recoding phase.
Very important to mention here is also that, as part of this assignment, we've also agreed to validate the source code against the World Wide Web Consortium (W3C) specifications.
Last but not least, the scope was to end up with a cross platform compatible Web site which to look the same across any internet browser.
Movable Type Involved as Content Management System
Simon was using a Content Management System when he came to us, but as he was mentioning and we've also confirmed, his initial CMS module was extremely limited and wick in publishing features.
As Movable Type service provider, I've recommended Simon to add all his Web site pages within Movable Type and to develop his blog and his other section on this very versatile publishing platform.
This being said, we've added all his Web pages within Movable Type.
In order to be able to operate his various sections, we've had to create a number of movable type sections which to be seemly integrated together at www.simonvolkov.com.
Simon Volkov Blog
In 2006, Simon anticipated the forthcoming decline of the automotive industry and turned his attention toward real estate investing.
He attended numerous local and world-class real estate seminars to learn from the masters. After more than a year of continuous study he took his first step into the real world of investing.
Since he intensively studied this matter, Simon felt ready to start sharing his knowledge in a blog like section that he called “Real Estate Investing Articles”
We've developed this blog section within Movable Type.
Simon wanted to keep this blog as simple as possible, so we've limited to integrating a very few movable type extra features such as the social bookmarking networks, email to a friend, printer friendly version, daily updates email subscription and more.
The blog (articles) section is sustaining itself via the Google AdSense advertising program which displays targeted advertising on various places around Simon Volkov's Articles Web pages.
AdSense Money Making Technique
On the individual article Web page we've experimented displaying ads within the second half of an article and we've noticed that the click through rate is quite high.
This wasn't possible in movable type natively and there was no other way to do it than coding a little movable type function.
Forms and Investments Sections
Simon wanted to allow visitors to submit their investing notes and so he asked us to code a number of 5 different Investor Note Forms.
This operation was quite complex as Simon had a total of 98 custom fields to code within Movable Type and to integrate within these 5 forms. Some custom fields were used on more than one form, some other were unique for a specific form.
We've created these 98 custom fields, coded and integrated the forms within Movable Type.
In case a visitor didn't complete all the required fields, a message is displayed and the form won't send the data until the required field(s) is filled out.
Once the form is sent, all the data is registered within Movable Type and Simon receives an email to check the submission and eventually approve it for publication on site within a section called Investments and available at: http://www.simonvolkov.com/real-estate-investing.html
While initially Simon wanted to have some of these opportunities senders' data not displays on site for everybody, because of the telephone calls he started to get from Investors, he decided to reveal these Investments first name and phone numbers on site inside the Investments section.
There is also an RSS Feed which contains the latest Investments Opportunities available at http://feeds.feedburner.com/InvestmentOpportunitiesSimonVolkovcom
Institutions and Investors Sections
Simon wanted to have another two sections on site, one for Banks and Institutions and the other one for Investors.
Both the Institutions section from http://www.simonvolkov.com/bank-reos.html and the Investors section from http://www.simonvolkov.com/investors/ are registering data in Movable Type which remain private from the public.
The interesting part is the Investors section which involves a nice 3 steps registration.
Once the registration process is completed, Investors would be advised to subscribe to get Investment updates via email or rss feed.
Another feature we've coded for Simon was a basic podcasting facility which to allow him to publish podcasting at http://www.simonvolkov.com/real-estate-investing-podcast/
Movable Type Hosting
We are hosting Simon Volkov's Web site through our movable type professional hosting service in partnership with Pair Networks, Inc.
Just as it happens with all our other hosting customers, outside of an excellent hosting experience, Simon is also benefiting of a weekly full web site backup which would allow us to restore his Web site in case of any unpredictable events.
Movable Type Upgrade
Anytime a new movable type installation was available we've informed Simon and he authorized the upgrade process at a discounted rate, as he is also hosting his online resource with us.
At the moment, Simon is running the latest movable type version (v4.23).
Simon Volkov Web Site Project Screenshots
I will be limiting to displaying below only two screenshots, the first one for the Simon Volkov main page, and the second one for an individual article page (from the blog section).
In case you want to see the full size version, you may like to click on the images below or to go to www.simonvolkov.com and see the Web site in action.
Simon Volkov.com Main Page
Simon Volkov.com Individual Article Web page
Contracting from Simon Inc, Orange, California, USA
Ongoing since June 2007
The project was executed in phases scheduled every few months.